Selling more houses with videography

Videography is still a relatively new addition to selling houses, but now that people have realised the power of video it is becoming increasingly popular. Video can show the life and soul of a property better than static images, as it can highlight the flow of the accommodation, how one room opens to the next, and gives a better idea of scale when combined with photos and floor plans. Estate agent videography is the next best thing in selling houses and we’re excited to see how the industry is embracing new technologies.

Videography is the next big thing in selling homes

woman filming videography

Property videography is a powerful tool for selling homes. Slick, expertly-shot video is a great way to draw attention to property listings – particularly as most house sales now begin with an online search. Powerful visuals are the key to standing out from a crowded market of estate agents, helping to catch the eye of potential buyers and generate more leads.

Property Reels

Phones reels mockup crop

Property marketing has changed drastically in the last two years. Estate agents are incorporating more video content into the marketing of their properties along with the use of, the more traditional, photographic approach.

How To Prepare Your Home For Property Marketing Services

Dusk image of property from garden

There’s a lot that goes into our property marketing behind the scenes, from clever camera angles to post-production editing to remove anything from cloudy skies to errant wheelie bins. When you book an appointment with us you’ll be sent guidance on how to prepare your property for our operator’s arrival — anything from putting away the bins to giving the place a good clean — but if you want to get a good idea of what to expect, take a look at this blog.

The Country House Department

Exterior of a converted barn property at dusk with greenery in the foreground and gravel drive

We were approached prior to the launch of a new premium agency brand who were interested in the scope of property marketing services we could offer.

Be there without being there with Virtual View

back garden of a modern property

Since March 2020 the country has operated in a markedly different way to pre-coronavirus times. The global pandemic has resulted in many changes, but, with the exception of the very first few, fraught months during the original lockdown, we’ve continued to offer our property marketing services throughout, while of course respecting and following government guidelines to the letter to protect both our team and clients. Far from a stagnant market, house sales have boomed as people wake up to the realities of living in crowded cities, or, conversely, being far away from the amenities that they may have previously taken for granted.

Instagram Top Tips

brass decoration in ceiling

Instagram now has 800 million active users around the world, making it a key marketing tool for businesses. With 32% of internet users using the website, now is the time to get your company involved. Here at Floorplanz, we began using Instagram in May 2017 and have had major success since. In just a year, we gained more than 1200 followers, separating us from our competitors in the market. In this time, we have learnt many of the “tricks of the trade” which may help your company to become more Instagram savvy.

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