Working with a large housing association who specialise in Shared Ownership schemes, we were tasked with producing marketing collateral to assist with the sale of various units within a large development.
To provide consultancy and delivery of multiple marketing pack elements for the sale of a luxury new build development. Working to strict client brief the project included branding, brochure design with custom graphics, website design, location photography, architects floor plan redraw, CGI renders, signage and hoarding design and brochure printing.
We were tasked with creating a mixture of high-end exterior and interior computer generated images to support the marketing of two newly built dwellings.
At Floorplanz we use CGI artists to create architectural visuals in order to bring a property or new development to life. Marketing a home can be difficult, especially when there are so many options available; using innovative design gives a viable alternative to traditional photography, especially in the representation of new build homes. CGI artists can also produce a fly-round or walk-through of a property in order to increase its selling potential. We spent a day shadowing Sabrina Spellman, one of our in-house CGI artists, to get a feel for what really goes on in a typical day.