Instagram Top Tips
Instagram now has 800 million active users around the world, making it a key marketing tool for businesses. With 32% of internet users using the website, now is the time to get your company involved. Here at Floorplanz, we began using Instagram in May 2017 and have had major success since. In just a year, we gained more than 1200 followers, separating us from our competitors in the market. In this time, we have learnt many of the “tricks of the trade” which may help your company to become more Instagram savvy.
CONTENT
Ensuring there is a variety in your content is another great way to target the widest possible audience. While one follower may like a certain kind of image, another may prefer something completely different. At Floorplanz, we post different content every day, whether that's an internal or external property image, a floor plan, brochure, CGI or land registry plan. This helps us target the broadest audience in our market.
Hashtags
Always consider using hashtags relevant to the time of year. For instance, if you are posting an image during the Christmas period, using #Christmas will be a highly followed hashtag, meaning your post will potentially be interacted with by more people.
INTERACTION
CONTENT
Ensuring there is a variety in your content is another great way to target the widest possible audience. While one follower may like a certain kind of image, another may prefer something completely different. At Floorplanz, we post different content every day, whether that's an internal or external property image, a floor plan, brochure, CGI or land registry plan. This helps us target the broadest audience in our market.
Hashtags
Always consider using hashtags relevant to the time of year. For instance, if you are posting an image during the Christmas period, using #Christmas will be a highly followed hashtag, meaning your post will potentially be interacted with by more people.
INTERACTION
Final Thoughts
Overall, we would recommend having a professional feed that shows the nature of your business concisely to your potential customers. When used correctly, Instagram is a fantastic tool, with far higher interaction compared to other social media platforms. Be savvy, and you can use this interaction to your business’ advantage.
To take a closer look into how we utilise our Instagram, you can find our account here.
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